Kichler Lighting^®

Kichler Lighting^® needed a faster and easier system for managing their products and marketing content. Alongside our design partners Bonfire Red, Base Two collaborated with Kichler Lighting's^® product and business leaders to replatform their marketing and inventory website.

We created a streamlined backend, implemented an easy-to-use CMS for their employees to manage marketing copy, automated mass product load functionality, and developed a lightning-fast inventory experience for their end-users.

• The ask

  Kichler's website was outdated and slow, making a redesign essential. To help them grow, they needed a partner who could understand brand strategy, creative direction, and the importance of crafting engaging brand experiences—alongside a strong focus on product selection. The goal was not only to redesign Kichler.com as a marketing tool but also to build a foundation for future expansions or new digital properties.

• The solution

  Our goal was to deliver a faster, more efficient website. The solution needed to be easy for Kichler's staff to load marketing content into, for their tech team to load thousands of products and inventory efficiently, and to have the ability to cross-reference the two. We streamlined data automation and product uploads while implementing a user-friendly content management system for marketing copy. This CMS needed to be flexible enough to accommodate both content and design variations, ensuring it could meet evolving needs.