Ensure Stability at Scale
Replace the outdated platform with a foundation designed to stay reliable under heavy traffic and high order volumes.
When Earthley's WooCommerce site couldn't keep pace with their growth, they needed more than a patch. They needed a partner to reimagine their entire commerce platform.
A Platform That Couldn't Keep Up
Earthley Wellness was at a crossroads. Their natural wellness products had earned them a loyal and growing customer base, but their ecommerce platform was holding them back. Built on WooCommerce, the system simply couldn’t keep up.
When sales surged, especially during major promotions, the site buckled under the pressure. Revenue was at risk, customer experience was fragile, and expansion opportunities were slipping away. Earthley needed more than a quick fix. They needed a long-term partner to help them reimagine their platform, translate business goals into a clear technical plan, and deliver a foundation that could scale with their ambitions.
From Growing Pains to a Platform Built to Last
When Earthley came to us, they had one clear message: their growth had outpaced their technology. The cracks showed most during big sales events, but the challenges ran deeper. To keep scaling, they needed a single, reliable platform that could handle thousands of daily orders without downtime — one that served both direct-to-consumer and wholesale customers with tailored experiences, and connected their entire ecosystem seamlessly.
That meant integrating with their warehouse and shipping provider to keep orders and inventory in sync, enabling dropshipping to reach new markets, expanding into channels like TikTok, and giving marketing teams the freedom to update content without breaking the commerce engine. They needed a partner who could untangle these complexities, bring structure to the plan, and build a platform ready to grow with them.
Earthley's challenges were complex, but the path forward was clear.
Every decision in this project tied back to three core objectives that would define the foundation for everything that followed.
Build for Reliability at Scale
Earthley's growth demanded a commerce system that could handle thousands of daily orders without flinching. Performance under pressure wasn't a nice-to-have — it was the baseline.
Serve Every Customer, Seamlessly
From individual wellness shoppers to wholesale buyers, Earthley's customers deserved experiences tailored to their needs. The new platform had to speak to both audiences without compromise.
Connect the Entire Ecosystem
A modern commerce operation is only as strong as its integrations. The goal was to bring everything together — from warehouse logistics to emerging online sales channels — into one seamless, unified operation.
Earthley Wellness had built a wildly successful ecommerce business on WooCommerce, but as growth accelerated year over year, the system became a roadblock instead of a growth engine.
Performance & Stability
The platform wasn’t designed to handle surging traffic or large order volumes. Outages during peak events like Black Friday threatened both revenue and customer trust.
With the right platform in place, the focus shifted to what it needed to do. Earthley's goals were ambitious but clear — stabilize, unify, and grow.
Unify Commerce Operations
Give Earthley one central system to manage products, pricing, and promotions while tailoring experiences for both wholesale and retail customers.
Unlock Growth through Integration
Integrate Earthley’s entire ecosystem to streamline operations and open new opportunities for growth.
The growth integration approach included:
Warehouse and Shipping Providers
Keeping orders and inventory in perfect sync, improving fulfillment speed and accuracy.
Tax Providers
Automating tax calculations to ensure compliance and reduce administrative overhead.
Payment Providers
Not only for accepting payments, but also for securely storing payment information, making repeat purchases faster and easier.
In-Store Pickup
Enabling a new fulfillment option for customers, bridging the gap between online and physical retail.
Emerging Sales Channels
Expanding into platforms like TikTok to reach new audiences.
When the busiest sales season of the year arrived, the new platform was ready. What followed was Earthley's strongest performance on record, across stability, customer experience, and operational efficiency.
Performance & Stability
Achieved an 80% improvement in website load performance during Black Friday compared to the prior year. Successfully handled ~30,000 orders and $2.3M in sales with zero downtime and zero degradation.
Customer Experience
Realized an 80% reduction in customer complaints year-over-year during peak sales events. Delivered a smoother checkout and order flow, resulting in greater customer trust.
Operational Efficiency
Achieved a 40% reduction in support chats per dollar of revenue, reflecting improved self-service and fewer friction points.