Kichler's website was outdated and slow, making a redesign essential. To help them grow, they needed a partner who could understand brand strategy, creative direction, and the importance of crafting engaging brand experiences—alongside a strong focus on product selection. The goal was not only to redesign Kichler.com as a marketing tool but also to build a foundation for future expansions or new digital properties.
Our goal was to deliver a faster, more efficient website. The solution needed to be easy for Kichler's staff to load marketing content into, for their tech team to load thousands of products and inventory efficiently, and to have the ability to cross-reference the two. We streamlined data automation and product uploads while implementing a user-friendly content management system for marketing copy. This CMS needed to be flexible enough to accommodate both content and design variations, ensuring it could meet evolving needs.f
Average desktop performance score, increased by 41%
Data privacy requirements
Overall health score increase
Accessibility score